What if you could get ChatGPT, Claude, Gemini, and Google AI Overviews to recommend your business — without paying an agency $1,500 a month? You can. I wrote How To Do Your Own GEO SEO, a $19 PDF playbook that teaches local business owners the exact process for getting cited by AI search, step by step.
I’m Chris Cartmill. I’ve spent 15+ years doing SEO and have generated over $13M in online sales for businesses I’ve worked with. This page explains what GEO SEO is, why doing it yourself is smarter than hiring it out, and what my $19 guide will do for your business.
What is GEO SEO?
GEO stands for Generative Engine Optimization. It is the practice of optimizing your business’s online presence so AI assistants — ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews — cite and recommend you when potential customers ask questions. When someone asks “who is the best plumber in Vancouver, WA,” the AI answers with one or two names. GEO is how you become one of those names. It is the most important new marketing skill a local business can learn, because more buying decisions now start with an AI answer than with a Google results page.
Why do it yourself?
Three reasons. First, cost: the fundamentals of GEO are straightforward once someone shows you the order of operations, and $19 plus a few evenings beats a monthly retainer every time. Second, knowledge: nobody understands your customers, your services, and your market better than you — that insider knowledge makes your content more authentic than anything an agency could write. Third, control: when you understand the process, you can maintain your AI visibility forever instead of depending on a vendor. Doing it yourself is not the cheap option. For most local businesses, it is the smart option.
What the $19 PDF teaches you
How To Do Your Own GEO SEO is the complete system, not a teaser. You will learn how to audit your current AI visibility — the exact prompts to run through ChatGPT, Claude, Gemini, and Google AI Overviews to see where your business stands today. How to clean up your business information across your website, Google Business Profile, and directories so AI trusts what it finds. How to write service pages and FAQs in the clear, quotable style AI models love to cite, with real examples. How to build a review engine that feeds every AI platform. The technical checklist — speed, mobile, crawlability, and schema markup. And how to track your progress month to month in plain numbers.
Learn from 15+ years of real SEO experience
This guide was not written by a theorist. I’ve been doing SEO for 15+ years — through every Google algorithm update and now the shift to AI search — and I’ve generated more than $13M in online sales for businesses I’ve worked with. The playbook contains the distilled version of what I actually do for clients: the audit process, the prioritization, the content patterns, and the mistakes to avoid. You get 15 years of hard-won experience for less than the cost of lunch.
Who is this for?
Local business owners who would rather invest a few evenings than thousands of dollars. Marketing managers who need to show AI-visibility results fast. Freelancers and consultants who want to offer GEO as a service. If you can follow a checklist, you can follow this guide — no technical background required.
Get the guide today
Every month you wait, competitors are capturing AI recommendations that could be yours. AI citations compound — the earlier you start, the stronger your position.
Buy “How To Do Your Own GEO SEO” for $19 now — instant PDF download. Follow the steps, get cited by ChatGPT, Claude, Gemini, and Google AI Overviews, and start winning customers who ask AI instead of Googling. Questions? Call or text 360-608-2359, or visit chrismcartmill.com.